Our 15 years in the business might already make us online research veterans, but our strong technical DNA means we never stop innovating: our arsenal of tools and methods is constantly expanding and covers the whole range from classic research such as Segmementation, Conjoint, Quantitative and Qualitative Studies, Packaging or Pricing Tests and focus-group interviews, to established CAWI, CATI and CAPI studies, to cutting-edge solutions such as Facial Coding, Eyetracking, Online Focus Groups and Communities and UX testing.
On-site eye tracking analyses attention areas, span and sequence on customer-facing content
Research tools for the digital age
We aim for results-oriented innovation in everything we do: we were among the first research companies in Austria to launch responsive layouts for our questionnaires, and a lot of our surveys are designed to be mobile-first, for on-the-go, location-relevant completion. Our on-site eye tracking service works with both static and dynamic pictures : results are similar to standard eye tracking tools and analyze attention areas, span and sequence of attention in order to improve customer appeal and involvement with all customer-facing content from websites to packaging. We offer the option for facial coding within surveys on a voluntary basis and we can use reaction-time-measurement to determine how strongly respondents associate certain keywords or images with stimuli materials. We are also pionneers in using voluntarily installed tracking software to track online behaviour cross-device and in real time, in browsers and in apps.
Facial coding assesses the appeal of moving images such as online campaigns or TV ads.