Because its data is steered by tracking user behavior, our Reppublika dashboard can rank every single online service, cross-device, according to usage and reach.
It can furthermore analyse the flows of traffic between websites, and drill down to the demographic profile of each site’s users on some 40 attributes such as gender, age, education, family status, even car or pet ownership. This means you can assess each site's performance versus the competition, and also choose the best websites for running an ad campaign, based on where your particular target group (e.g. dog owners in their 30s) is likely to be found.
Reppublika currently has three modules:
Reppublika Ratings+ measures app and browser usage through its own, representative online research panels. Participating users voluntarily install on all their devices a specialist software tool that tracks usage across all visited services. The resulting data is extrapolated and projected across the online population, and can be access through a user-friendly dashboard that allows filtering and detailed breakdowns.
Reppublika Ratings+ for Publishers provides media agencies, planning tools and ratings services with data on reach and user structure across the spectrum of a country's online offer, all based on the user-centric tracking process of Reppublika Ratings+ -- with the guarantee of our proprietary, representative online research panels and the accuracy of world-class tracking software.
Reppublika Campaign Control is the ultimate control center for monitoring and optimising your online advertising campaign: it measures impressions and target group accuracy, and utilises automated viewer surveys to establish the effectiveness of your ad based on predefined Key Performance Indicators such as Recall, Recognition, Appeal and Purchase Probability. No more guesswork or waiting to assess a campaign after it is finished and the budget spent -- tweak and correct in real time, see results already a few hours later.