Mobile Communications Report 2017

Smartphones have become virtually ubiquitous in Austria. But how can you use this important channel for your business? How can you be successful in mobile marketing, targeting or customer acquisition?

As a teaser, here are some key insights from the 2017 report:
 

  • Smartphone penetration in Austria grew to 94%

  • 93% of Austrians use their smartphone to access the internet

  • Mobile usage on average over three hours per day

  • Credit card is the preferred payment method for mobile payment

  • 68% of users use their smartphone to search for and compare product prices

  • 48% of smartphone users use it to access product information via barcodes while shopping locally
     

For a price of €4600 the Mobile Communications Report 2017 offers all the key facts and figures regarding Austrians' mobile usage habits — invaluable information for your mobile strategy. MindTake Research has been issuing the Mobile Communications Report in cooperation with the Mobile Marketing Association Austria every year since 2006.

Interested?

About the MMA Austria

The Mobile Marketing Association Austria is the Austrian branch of the International Mobile Marketing Association. As an independent advocacy group they represent stakeholders all across the whole mobile marketing value chain. The Mobile Marketing Association Austria's main focus is the establishment of mobile applications as an essential ingredient of the marketing mix.