Virtual Focus Groups - qualitative research benefits from the digital age

In the context of digitalization, new possibilities for data collection have also developed in market research. Quantitative online surveys have become a part of everyday life and the advantages speak for themselves. Qualitative research is also benefiting from the digital age, making it increasingly easier to conduct online focus groups. This allows participants from all over the country to take part in a discussion, regardless of their location.   

“Collabito” has long been an integral part of MindTake’s product portfolio. We would now like to introduce this this service and its possibilities in more detail 

In the first video, we show you the basic features of the online group discussion, explained in detail, and radio-ready voiceovers by our analyst, Stefan Pelea.   


The second video shows additional applications which, in combination with the group discussion, allow for a holistic remote analysis.