How user-friendly are online configurators and car brochures?

The master's thesis "Carstomization" by a student of Digital Marketing & Communication at the University of Applied Science St. Pölten, which was developed in cooperation with MindTake Research, examines the user-friendliness of online configurators and car brochures, as well as the basic attitude of Austrians towards buying a car online. 

More details in German here